User Retention Seems to Be Changing in Betting Apps
Has anyone else noticed that some betting platforms are focusing more on user experience and engagement lately instead of only offering large welcome bonuses?
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I recently read an article discussing how Soft2Bet is approaching user retention through gamification and interactive app features rather than constant promo campaigns. It was an interesting perspective on how betting apps may evolve in the US market.
https://sbcamericas.com/2024/06/20/soft2bet-thinks-key-to-us-market-is-keeping-users-on-the-app/