Is CRO Worth Investing in for Small Businesses?
I run a small e-commerce store, and I’m not sure if conversion optimization is worth the cost. My traffic is stable, but sales don’t grow as fast as I’d like. I’m hesitant to spend money without knowing what results to expect. Does CRO actually help small businesses?
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Yes, it can be extremely valuable, especially for smaller businesses that rely on every visitor. With conversion rate optimization packages, the main goals are improving CvR, ARPU, and overall funnel efficiency. The idea is to remove friction from the user path and help more existing visitors convert, which lowers CAC and increases ROAS. Small stores often benefit the most because even small percentage improvements lead to noticeable revenue growth. CRO also enhances retention, which increases CLTV over time.