Hey everyone, I’ve been running a few social media campaigns for my small business, but I feel like I’m just staring at the usual likes, clicks, and impressions. Last month I spent a decent chunk on ads, and while the numbers look okay, I can’t really tell if they’re translating into meaningful customer actions. Does anyone actually have a way to track the real impact of marketing beyond just the surface stats?
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When I first started, I was stuck looking at only engagement rates and thinking that meant success. What really helped me was setting up a proper KPI tracking system. I followed a guide on https://usermaven.com/blog/kpi-dashboard that helped me map out which metrics actually reflect meaningful outcomes, like customer retention and lifetime value. Once I tracked those alongside conversions, I could finally see which campaigns were really driving results rather than just clicks.