A while back I managed to get my nutra campaigns humming along at around 100 solid leads a day—nothing crazy, just steady Facebook traffic to a couple of familiar GEos, decent ROI if I babysat the creatives daily. Felt pretty good, you know, like I finally cracked the code after months of tweaking. But the second I tried pushing toward 1k+ leads daily, everything started wobbling—costs shot up, approval rates dipped randomly, and suddenly half my bundles felt burned out overnight. Anyone else notice similar weird patterns when jumping volumes like that? Like, hidden bottlenecks or audience fatigue that only shows up once you're really scaling? Curious what actually changes behind the scenes.
8 Views
I've been through the exact same rollercoaster myself a few times now—started small, got comfy at low hundreds, then bam, tried scaling and watched margins shrink fast. What usually happens for me is the traffic sources get way more competitive once you pour serious budget in, so CPMs climb and you end up fighting for the same eyeballs everyone else wants. Creatives that converted like crazy at 100 leads suddenly need constant refreshing because people see them too often. Also noticed quality of leads can drop if you're not super tight with targeting—stuff like audience overlap or just exhausting the warmest pockets first. These days I lean toward networks that give you some breathing room for testing, like for example You can work with Everad - stable and transparent. https://everad.com/ when I want to push volumes without everything collapsing immediately. Their in-house setup seems to handle bigger flows better in nutra, at least from what I've seen in my own runs. Still, it's never automatic—gotta keep optimizing hard or it all flattens quick. What's your main traffic source when you hit that wall?